Recruiting GTM leadership for AI and technology firms transforming institutional & Public Sector markets - Health - education -Government

Scaling AI and Technology Innovation into Public Sector Outcomes

What We Do

Executive Search for Commercial and Regulatory Leadership

Sienna Edge specialises in recruitment for commercial and regulatory leadership for companies selling into:

  • Government
  • Education
  • Healthcare
  • Regulated institutional markets

We work on a retained basis to deliver:

  • Deep market mapping of proven operators
  • Rigorous assessment based on real deal experience
  • Shortlists aligned to revenue outcomes, not CVs

We partner with investor-backed technology companies that:

  • Generate £10m–£300m in revenue
  • Are scaling, restructuring, or preparing for exit
  • Depend on institutional markets for growth

Clients engage us on a retained basis when:

  • Revenue is not converting despite strong pipeline
  • A CRO or VP Sales hire has underperformed
  • Risk needs to be managed with a CISO hire
  • Entering institutional markets for the first time
  • Following investment or leadership change

 

Why retained search with Sienna Edge

  • Former CRO / MD experience in institutional markets
  • Specialist focus on institutional revenue and risk complexity
  • Retained model ensures depth, rigour, and alignment

We partner on a limited number of mandates where hiring outcomes directly impact revenue or risk in highly regulated markets.

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Instititutional and Public Sector Markets

EdTech & Workplace Learning

Selling into higher education, schools, and government requires a fundamentally different approach to revenue.

Long sales cycles, formal procurement processes, and complex stakeholder environments mean that growth is determined less by product—and more by how effectively organisations navigate institutional markets.

Sienna Edge delivers retained executive search for CRO and VP Sales roles in EdTech companies where success depends on selling into:

  • Higher education institutions
  • School systems and multi-academy trusts
  • Government and public sector bodies

We work with investor-backed businesses to identify and secure revenue leaders who have:

  • Built and scaled sales in education and public sector environments
  • Navigated procurement frameworks and institutional buying processes
  • Delivered repeatable growth in long-cycle, multi-stakeholder markets

 

GovTech & Public Sector Markets

Selling into government and public sector organisations requires a fundamentally different approach to revenue.

Procurement frameworks, budget cycles, and multi-layered stakeholder environments create long, complex sales processes where progress is often slow and difficult to predict. In these markets, growth is determined less by product—and more by how effectively organisations navigate institutional buying.

Sienna Edge delivers retained executive search for CRO and VP Sales roles in GovTech companies where success depends on winning and scaling within public sector environments.

We work with investor-backed businesses to identify and secure revenue leaders who have:

  • Built and scaled sales within central and local government
  • Navigated procurement frameworks, tenders, and public sector buying processes
  • Delivered repeatable growth in long-cycle, multi-stakeholder environments

 

HealthTech & Public Sector Healthcare Systems

Selling into public healthcare systems requires a fundamentally different approach to revenue.

Regulation, procurement frameworks, clinical stakeholders, and long buying cycles create a highly complex sales environment where progress is slow and risk is high. In these markets, growth is determined less by product—and more by how effectively organisations navigate institutional healthcare systems.

Sienna Edge delivers retained executive search for CRO and VP Sales roles in HealthTech companies where success depends on selling into:

  • National healthcare systems (e.g. NHS and equivalents)
  • Integrated care systems and hospital networks
  • Publicly funded healthcare providers and agencies

We work with investor-backed businesses to identify and secure revenue leaders who have:

  • Built and scaled sales within public healthcare environments
  • Navigated procurement, compliance, and clinical stakeholder landscapes
  • Delivered repeatable growth in long-cycle, multi-stakeholder systems

 

 

Our Approach - The Deep Dive

Every search is built around Institutional GTM Fit

Our proprietary lens for identifying leaders who can actually succeed in institutional and regulated markets. Ensuring alignment across experience, culture and mission.

 

 

We assess:

  • experience selling into complex, procurement-led environments
  • ability to build repeatable revenue beyond founder-led sales
  • track record in scaling GTM in multi-stakeholder markets
  • leadership capability to build high-performing commercial teams

Insights into Leadership Recruitment

As an company we are constantly looking to provide insight and innovation into the world of executive search. AND the type of leadership required to deliver on revenue goals.

This is achieved through our insight series. We are constantly challenging the accepted processes of executive search. We provide new ways of analysing executive leadership in the ever evolving cutting-edge digital world.

The Team

Managing partner Paul Malone has a long and impressive record of enabling fast-growth EdTech companies based in Europe and North America to achieve their goals.

Paul brings a deep understanding of the technology and education market, integrating this with a twenty-year track record in senior leadership search.

Partner Nicola Marett has extensive leadership experience bringing innovative technology-based solutions in the education and marketing fields. 

Fluent in four languages with a successful track record of executing on go-to-market plans globally, including North and South America, Africa, and Europe

Our fees

We make a point of ensuring transparency with all our fees and charging structure.

Our fee for all retained work is based on a third of the candidate’s first year annual compensation. This is paid in three instalments. The first upon commencement of an agreed search strategy. The second progress fee upon delivery of an approved shortlist of candidates for interview. And the final progress fee when the successful candidate starts.

All retained searches have a twelve-month guarantee. In the unlikely event that the initial placement is not successful we will undertake the search again at no further cost.

Testimonials

Contact Us


Telephone: 07917 406699
Email: talent@siennaedge.com

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